Visual Impact Muscle Building is an entire system designed by Rusty Moore. He is just a regular guy who is really passionate about fitness and has accumulated a wealth of real world knowledge from over 20+ years of being in the gym. Basically, he practices what he preaches and has learned a lot through trial and error.Before coming across Visual Impact I had been going to the gym for years. I used lots of different muscle building programs, each claiming to be the next best thing and I was only getting marginal results. I was always asking myself "Why am I not where I want to be?"
If you've done everything that you know of and you have put in the time and work but there's still something holding you back, don't worry it probably isn't your fault. And now there is an answer. Visual Impact Muscle Building uses a detailed 3 phase plan, where each phase "builds upon" the previous phase...creating a razor sharp physique by the end of the last phase!
The Workout Plan
Your training will be split into three phases, each phase is designed to give you a specific look, or affect your body in a specific way. Each phase builds on the last, leading toward that 'Hollywood Lean' look (think Brad Pit in Fight Club or Taylor Lautner in Twilight).
Rusty recommends that each phase lasts about 2 months, but gives guidelines for how you can change the lengths depending on where you start, how quick you adapt and how your muscle building develops. As I said in the first review, knowing how to individualise your program is hugely valuable and takes this program from a '1 size fits all' (and therefore perfect for nobody) to 'truly effective for you'.
Phase 1: Building New Muscles
The first phase is all about massive muscle growth. Rusty sets out a plan that forces your muscles to grow as much as they possibly can, every session will be pushing your body and your muscles to new limits.
During this first phase you will be doing a type of routine that builds cumulative fatigue. This is a method that is well proven in the weight room and pretty much guaranteed to give you decent results, as long as you truly put the effort in. After all you can't expect your muscles to grow if you don't push them! I would expect you to leave the gym after each of these sessions feeling truly 'worked', but also feeling satisfied that you have pushed yourself just that little bit further toward your goal.
One thing that I feel was missed was an explicit mention of logging your results for the purposes of knowing how and when to progress, and to monitor your progress. I guess this is explicit in the printable workout plans, but I would have liked to see it expressed more clearly.
As Rusty explains his rationale for the design of the routine, he lays out why it makes sense to group muscles together during this growth phase, and then to separate them during the strength and muscle density phases. I agree with this reasoning, and find that the progress you can make when you have grouped your workouts like this is greater than reversing it.
How Rusty's Fitness Program Can Help You
Phase 2: Muscle 'Hardness' Foundation
In Phase 2 you are going to take your newly grown muscles and make them look harder, whilst maintaining the mass you have developed. This is a trick that many miss, when going from a growth phase to a shaping, or cutting phase. Most trainees think that you must go higher reps to produce 'tone', but some advanced trainers know differently, and Rusty is one of them.
I have never truly understood the 'high reps for toning' routines, all you have to do is look at various types of athletes to see what the effects of high rep and low rep training will be. Want to look thin and weedy? Do high reps like a marathon runner or professional cyclist. Want to look like a sprinter? Do lower reps, keep the intensity high, and mix in some High Intensity Interval Training (anyone who's ever done some 200m or 400m training will know what I'm talking about here).
What Rusty does in this phase is blend the effects of the first and third phases. Creating a mix of new muscle growth and forcing the existing muscle to look and feel harder, more dense.
Phase 3: Maximum Muscle Density
You can think of this phase as preparing your muscles to look 'shrink wrapped'. What does this mean?
It means that you are going to take the growth and pre-hardness you developed in the first two phases and cut that fat off, whilst making the muscles look harder. Think of it like this; you're going from soft but big muscles to hard, full and useful muscles. This is the look that power and explosive athletes develop. If you've ever seen a martial artist at the peak of fitness during a contest you'll know what I mean.
During this phase of your training you'll be training your muscles and your nervous system to make those muscles look rock hard. Your strength will go through the roof, and you'll leave the gym feeling like you could lift the world on you back, and have energy to spare. For anyone that's never experienced this type of training effect, it's superb, and addictive.
By combining all 3 phases, I was able to reveal a really nice muscle tone on my body, and I had certainly not been able to get my body fat percentage down so low before by following other training programs before. The truth is that most people are not able to achieve the lean body type that they have always wanted because most bodybuilding and muscle fitness programs are built on the wrong foundations. I have discovered that the typical training program is correct in the sense that they will help you put on more muscle on your body, but the important thing is which part of your body your muscles go onto.
Visual Impact is not promising to add large amounts of mass to your frame. If that is the type of muscle building program you are looking for then this is probably not the program for you. What you can expect if you do the work set out in this 72 page E-book is a lean, fit and muscular physique that looks awesome.
To learn more about Rusty Moore's muscle building program visit: http://visualimpactmusclebuilding.com